We Opened Our Own Brand New Smash Burger Spot In New York City

You think you know smash burgers. You think you have seen it all in the New York culinary world. Well, think again. I am absolutely hyped to share that we officially launched our very own burger pop-up right here in New York City! It is located at The Bedford in Williamsburg, Brooklyn, and my mind is blown by the sheer excitement. This is officially the best day of my life.

We rolled out five custom smash burgers for the menu, and today we ordered every single one of them. The coolest part about the setup? You get to decide if you want your patties stacked on a soft potato bun or a toasted english muffin. Greg is completely obsessed with the english muffin option because it keeps everything nice, tight, and compact. Me? I am team potato bun all the way.

First up on the block was our signature Classic Devour Smashed Burger. This beauty features two thin, crispy smashed patties, gooey melted cheese, perfectly caramelized onions, and a heavy blanket of our signature Devour Sauce. We spent months behind the scenes perfecting this sauce blend, mixing in garlic, ketchup, and finely diced dill pickles. The crunch from those pickles is an absolute game-changer. It is juicy, sweet, and compact. The result? Incredible.

Next came the crowd favorite, the Hot Chili Burger. We taste-tested a mountain of different sauces before landing on this pickled chili pepper kick sauce. It gives you that addictive, warm burn that keeps you coming back for another bite without completely destroying your taste buds. We stack the patties with sharp New York State cheddar cheese on a potato bun. Unreal.

Then we dove straight into the Guac Burger, and this one is a total masterpiece. It is loaded up with two smash patties, melted cheddar, house-made guacamole, pickled jalapenos, and a layer of crispy tortilla chips right inside the bun. The kitchen makes the tortilla chips completely from scratch in-house. The texture of the soft potato bun mixed with that loud, crunchy chip texture is a winner baby. Look at that bite.

If you want something smoky, you have to get the Sweet Bourbon Barbecue Smash Burger. This monster gets doused in a rich bourbon barbecue sauce instead of our classic sauce. Then it gets topped with caramelized onions, pickles, and thick slabs of applewood smoked bacon. The bacon is unbelievably crunchy because they bake it off to perfection.

Finally, we brought out the big gun. The Aggressive Burger. If you followed our old YouTube series Aggressively Necessary, you know we love tracking down the most outrageous food on earth. This creation takes the cake. It is a massive tower of four custom-blend smash patties, four melted slices of New York State cheddar, and a solid ocean of Devour Sauce on a potato bun. Look at those layers of meat and cheese. Elite.

Fun fact, every single burger order comes with a side of sweet potato fries or our personal favorite, Old Bay fries. Since we are both originally from Connecticut, we have an everlasting love for Old Bay seasoning. Dip them right into an extra side of Devour Sauce and your life will be changed.

This pop-up has been an absolute dream come true. If you want a smash burger experience that leaves a permanent memory, get down to Williamsburg immediately.